Mastering Self-Expression: Why Writing Has Helped Me Grow

It’s been over five years since I started publishing this blog, and I’ve been writing content for over six, almost seven years. In that time, I have written over 250 articles, two children’s books, and a business book. I never thought I would write this much, but writing turned out to be an important part of my day and life, especially during the pandemic. As I sit at the desk where I finished writing my nonfiction business book, I am reminded of the many hours I spent writing it and why I continue to write in general.

When I started, I had something that I wanted to share, and the desire to write would not leave me. And so, reluctantly, I started writing about what I knew best: my work.

[Photo: Annie Spratt/Unsplash]
First, I wrote about my theories about how to build a business, from processes to structure. I explored all those topics through my blog. I also wrote about personal productivity and organization. As I wrote, I learned and created a system that I used for building a company, and this system helped me view my work as a CEO from a different perspective. Making my thoughts explicit and structuring a blog around them forced me to clarify what I felt and knew.

Because my company, Celaque, has grown so much since I started writing, lately, I have been writing about leading a larger company and team. Sometimes I share my experiences so that they might help others who are on the same path. Writing continues to help me learn because as I write, I process what I am learning or what I’m experiencing. I improve and grow.

There comes a point, though, when you question how a project is going. I have wondered this about my writing, and I always come back to continue to write because I have grown so much from this experience. It has been one of the primary ways in which I have learned in the past years.

As with any skill, the more I write, the better I get at it. When I first started writing, I felt like I had to pull each piece out of myself, and I advanced painfully slowly. And as with any muscle, if I don’t use it, I lose it.

[Photo: Annie Spratt/Unsplash]
But more importantly, writing continues to be the best platform to analyze my current work and environment. When I sit to think about what to write for the week, I always pull ideas from the problems I am dealing with, the new experiences I have had, and which I want to make sense of.

I love writing, and through my writing, I have met some of the most amazing people. I am not done exploring everything the world of writing has in store. I want to go on, writing and publishing. And so, even if for a mother of three who manages a large team, writing takes a lot of time and effort, I will continue. I will do the best I can right now, and when I am ready to ramp up and publish another book, I will.

ABOUT THE AUTHOR

Pamela Ayuso is an author and the co-founder and CEO of Celaque. She is a real estate entrepreneur and developer who has executive leadership experience in two of the most successful real estate developers in Honduras — managing operations at Alianza and leading Celaque. Celaque develops office and residential buildings and manages a broad portfolio of properties. Pamela’s focus is on growing Celaque into a model for the 21st-century company.

In addition to her role as CEO at Celaque, Pamela is the author of Amazon best-selling book, Heptagram: The 7-Pillar Business Design System for the 21st Century. She offers practical business and personal development insights for other entrepreneurs and business leaders on her blog and LinkedIn. Her husband and her three wonderful daughters inspired the story of her first children’s book, Alicia and Bunnie Paint a Mural.       

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